After two European debuts, Hyatt Centric plans further expansion

Hyatt Centric Gran Via Madrid

Hyatt Hotels Corporation is expanding its Hyatt Centric brand with two consecutive openings in Europe. Hyatt Centric La Rosière, the first Hyatt Centric hotel in France and first Hyatt ski resort in Europe, opened its doors on December 15, 2017. Hyatt Centric Gran Via Madrid opened its doors on December 20, 2017, marking the first Hyatt hotel in mainland Spain. 

“Since its launch in 2015, the Hyatt Centric brand has proven to be one of the fastest-growing lifestyle brands,” Steve Haggerty, global head of capital strategy and franchising for Hyatt, said in a statement. “The introduction of the Hyatt Centric brand to these European destinations marks a significant milestone for Hyatt, as we continue to increase our brand presence where our guests travel most and further connect with millennial-minded guests in the upper-upscale lifestyle segment.”

The Hyatt Centric brand currently has 19 properties open and expects to open new hotels in Japan, Qatar, Australia, China, Peru, Barbados and the U.S. Upcoming American properties include the Hyatt Centric Brickell Miami, Fla., Hyatt Centric Boston, Mass. and Hyatt Centric Mountain View, Calif.  


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The Hyatt Centric Gran Via Madrid is the first Hyatt Centric hotel in Spain. Located in a historic landmark building originally built in the 1920s, the 159-guestroom hotel has three dining options and a rooftop terrace.

The Hyatt Centric La Rosière is the first Hyatt ski resort in Europe and the first Hyatt Centric brand hotel in France. Located at an altitude of 1,850 meters, the 69-guestroom French Alps hotel is in the center of Franco-Italian La Rosière, a popular skiing destination in the Tarentaise Valley close to Courchevel, Val d’Isère and Les Arcs. The hotel has 12 specially designed family suites, and is operated by Sophos Hotels under a franchise agreement.

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