AJ Capital introducing new "college" brand to Charlottesville, Va.

Chicago-based investment company AJ Capital Partners is moving to convert a Red Roof Inn in Charlottesville, Va., into one of the first in its new hotel collection, Graduate Hotels. Local media outlet The Cavalier Daily reports that the company obtained the property for about $20.4 million dollars in July.

The hotel is expected to open during the spring semester of 2015.

According to a press release by Graduate Hotels, the company will target college markets and highlight the “local culture and history” of the towns surrounding their hotels.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Ben Werpin, the founder of AJ Capital Partners, said in the press release that the hotel will target visitors of the University.

“We wanted to create an inspiring environment where alumni, current and prospective students, parents, professors, visitors and business travelers alike can see themselves spending time and feel a sense of place that’s true to the town,” he said. “Each property will have its own flair that reflects the personality of each community while also fitting into the national scheme and concept of our brand as a whole.”

The brand’s first two locations—Arizona State and the University of Georgia—will open later this year, with additional construction planned for the Universities of Mississippi, Wisconsin and Indiana, and North Carolina State.

Read more on

Suggested Articles

Radisson Individuals aims to bring independent hotels and local, regional chains into the global Radisson Hotel Group platform.

A resort casino in New York City and a brand debut in Canada are underway.

RLH Corp. is entering the extended-stay market and adjusting policies in a bid to gain market share.