Atari hotels coming to 8 cities

The first Atari Hotel is expected to break ground in mid-2020 in Phoenix, with additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose. Photo credit: Atari

Atari, the entertainment company behind classic games like Pong and Asteroids, has made a deal with GSD Group to build video game-themed Atari Hotels in the United States. The first location is expected to break ground in mid-2020 in Phoenix, with additional hotels planned in Las Vegas, Denver, Chicago, Austin, Seattle, San Francisco and San Jose.

Shelly Murphy’s GSD Group and Napoleon Smith III, the producer of the "Teenage Mutant Ninja Turtles" film franchise reboot, will lead hotel development and design. True North Studio, a Phoenix-based real estate developer, is working with GSD Group and Steve Wozniak’s Woz Innovation Foundation to develop the Phoenix hotel.

“Together we’ll build a space that will be much more than just a place to stay,” said Fred Chesnais, CEO of Atari, said in a statement. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.” 

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Atari Hotels will offer immersive experiences for all ages and gaming ability, including the latest in virtual and augmented reality. Select hotels will also feature venues and studios to accommodate esports events.

“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for,” Smith said in a statement.

Suggested Articles

This survey is open to design and architecture firms that do hotel/lodging projects around the world.

The survey is open through March 30 and results will be published in the May issue.

This results season has, once the coronavirus has been stripped out, been all about loyalty.