Athens Group, MSD Partners to open Naples' first Four Seasons

The Athens Group and MSD Partners have acquired the former Naples Beach Hotel & Golf Club in Naples, Fla. The partners will be redeveloping the site into the Naples Beach Club, a 125-acre resort and residential beachfront development. The project will include a 216-room hotel managed by Four Seasons Hotels and Resorts, up to 185 residences and club amenities curated by Discovery Land Co., the developer and operator of private residential club communities.

"Our partnership with Four Seasons Hotels and Resorts and Discovery Land Company reinforces our commitment to develop the finest luxury resort on Florida's Gulf Coast. Naples Beach Club will be a contemporary interpretation of the traditions, style and spirit of Old Naples," said Kim Richards, president and CEO of The Athens Group.

"We are excited to partner with The Athens Group on the development of this extraordinary property, and we are thrilled to be working with Four Seasons and Discovery Land on what will be a first-time collaboration for this world-class team," said Barry Sholem, partner and chairman of real estate with MSD Partners.

The 216-room Four Seasons Resort will include indoor and outdoor lounges and restaurants; a beachside garden with outdoor pools, cabanas and an event lawn; retail stores; and an event ballroom. In addition, Market Square, located near the golf course, will include a general store, a bar and grill with a game room and a bowling alley, a Kids Club, casual eateries, including an ice cream pavilion and a lawn.

"The incredible Naples Beach Club marks the debut of Four Seasons on Florida's Gulf Coast, complementing our existing portfolio of luxury properties throughout the state," said John Davison, president and CEO, Four Seasons Hotels and Resorts. "We are proud to be a partner in this exceptional project, bringing the vision of MSD and Athens to life by setting a new standard of luxury in Naples and delivering our brand's personalized service and quality excellence to this beloved beachfront community."

"Naples Beach Club represents a natural extension of our portfolio of luxury hotels and resorts, including our Four Seasons properties in Wailea and Hualalai, the Fairmont Miramar in Santa Monica, and The Boca Raton.  We are delighted to be partnering with Athens, Four Seasons and Discovery Land on this iconic development," said Coburn Packard, partner and head of real estate, MSD Partners.     

Residences and Amenities

The newly imagined Naples Beach Club will have up to 185 homes designed by architectural firm Hart Howerton with interiors by Champalimaud Design. The first phase of homes will include 58 beachfront residences with four beach houses and four penthouses as well as 12 golfside residences.

Additionally, Naples Beach Club will offer residents and members club amenities curated by private-club developer and operator Discovery Land Company that will include wellness options along with golf and tennis, an indoor/outdoor fitness center and a world-class spa.

"The Residences at Naples Beach Club will set a new standard for Naples living, located in the heart of the vibrant Naples community, while also providing owners with an intimate club experience located directly outside their door," said Michael Meldman, chairman, Discovery Land Co. 

Construction is scheduled to commence in 2022. Presales for the first phase of residences launched earlier this year.