Atlanta’s $112-million Hotel at Avalon to open in 2018

Cooper Carry is leading the design of the hotel with interiors by Johnson Studio at Cooper Carry and Perkins + Will.

In the Atlanta suburb of Alpharetta, Georgia, the Hotel at Avalon will be the newest member of Marriott’s Autograph Collection when it opens in early 2018.

Managed by HEI Hotels & Resorts, the $112-million 330-room hotel will anchor the 86-acre Avalon complex, which will have retail, dining and entertainment venues, as well as residences.

Atlanta-based architecture firm Cooper Carry is leading the design of the hotel. Perkins + Will is designing the hotel and conference center interiors. Meanwhile, the Johnson Studio at Cooper Carry is designing the hotel's F&B offerings, including the restaurant and bar.


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Design-wise, the property will reportedly reflect the principles of "Southern hospitality," using a color palette including gray, cream and buttery yellow.

According to Bob Neal, principal of Cooper Carry’s Hospitality Studio, the property will include plenty of innovative design elements. For example, the presidential suite, which is often located on upper floors, will be placed on the second floor, allowing guests to walk out onto a private terrace.

The property will also get a new restaurant, in addition to a 24-hour fitness center, a lobby bar and the second-story pool terrace.

The hotel will be connected to the Alpharetta Conference Center.  


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Marriott International said that it was too early to estimate how coronavirus would affect openings this year.

The 216-room hotel will follow the citizenM Seattle South Lake Union, which is slated to open this April.

Though Marriott said the virus could lower fee revenue by $25 million a month, President/CEO Arne Sorensen called the estimate “probably a bit light.”