Atlanta’s $112-million Hotel at Avalon to open in 2018

Cooper Carry is leading the design of the hotel with interiors by Johnson Studio at Cooper Carry and Perkins + Will.

In the Atlanta suburb of Alpharetta, Georgia, the Hotel at Avalon will be the newest member of Marriott’s Autograph Collection when it opens in early 2018.

Managed by HEI Hotels & Resorts, the $112-million 330-room hotel will anchor the 86-acre Avalon complex, which will have retail, dining and entertainment venues, as well as residences.

Atlanta-based architecture firm Cooper Carry is leading the design of the hotel. Perkins + Will is designing the hotel and conference center interiors. Meanwhile, the Johnson Studio at Cooper Carry is designing the hotel's F&B offerings, including the restaurant and bar.

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Design-wise, the property will reportedly reflect the principles of "Southern hospitality," using a color palette including gray, cream and buttery yellow.

According to Bob Neal, principal of Cooper Carry’s Hospitality Studio, the property will include plenty of innovative design elements. For example, the presidential suite, which is often located on upper floors, will be placed on the second floor, allowing guests to walk out onto a private terrace.

The property will also get a new restaurant, in addition to a 24-hour fitness center, a lobby bar and the second-story pool terrace.

The hotel will be connected to the Alpharetta Conference Center.  

 

Suggested Articles

By strengthening workplace culture, hotels can improve recruitment and retention, customer loyalty, brand reputation and the bottom line.

According to STR’s latest hotel pipeline report, Europe has 1,620 hotels with 205,383 rooms under construction as of October. 

The 523-room city-center Hard Rock Hotel Prague is slated to open in 2023.