It's been a busy year for Best Western Hotels & Resorts. In the last few months alone, the company launched a new website and virtual reality tours, started a “white label” franchise model brand (SureStay Hotels) and signed the largest-ever multi-hotel agreement in the company’s 70-year history. (The signing of an agreement with real estate developer A.D. Houses Co. will open four Best Western Plus hotels in resort destinations across Thailand.)
As 2016 draws to an end, the company is growing its German footprint with several new properties.
In September, three former Balladins hotels in Mannheim, Sindelfingen and Neu-Isenburg joined the brand. Five further hotels in Troisdorf, Dortmund, Bremen, Braunschweig and Peineall—managed by the GCH Hotel Group based in Berlin/Germany—will follow suit by the end of the year. The eight new hotels will add 1,023 rooms to the company’s portfolio in the country. By January, Best Western will have 205 hotels and more than 20,300 rooms open and operating across Germany.
Here's the breakdown: The Best Western Hotel Mannheim City has 162 rooms, the Best Western Hotel in Sindelfingen has 135 rooms, the Best Western Hotel Frankfurt Airport in Neu-Isenburg has 222 rooms, the Best Western Hotel Bremen East has 144 rooms, the Best Western Hotel Dortmund Airport has 96 rooms, the Best Western Hotel Cologne Airport Troisdorf has 88 rooms, the Best Western Hotel Braunschweig Seminarius in Braunschweig has 78 rooms, and the Best Western Hotel Peine-Salzgitter in Peine has 98 rooms.
The number of Best Western hotels in the Central European region–which includes Austria, Croatia, the Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland—will reach approximately 240 with more than 24,000 rooms.