During its annual conference this week in Grapevine, TX, Best Western Hotels & Resorts unveiled three new prototypes that will modernize its Best Western, Best Western Plus and Best Western Premier brands. The move follows the company’s brand refresh, which began in 2015.
“We’ve added new brands such as Vīb, GLō, Sadie Hotel and Aiden Hotel to our portfolio, but as part of our ongoing evolution, we also knew that we needed to take a look at ways to revamp our core product offerings,” said association SVP and COO Ron Pohl. “We have had many members and developers ask for turn-key packages within these brands. We’re excited to answer that call, offering cost-effective yet elevated, up-to-date properties with refined, modern-day class that deliver on the expectations of today’s travelers.”
Best Western Prototype
The revamped Best Western prototype focuses on modern design with high-end impact and well-thought-out rooms for every traveler. The new prototype will include simplified FF&E, as well as a new "signature architectural branding element" to deliver continuity within Best Western’s portfolio for immediate guest recognition and a reduced overall footprint. Multipurpose spaces along with integrated technology are provided to enhance the guest experience.
Best Western Plus Prototype
The new Best Western Plus prototype offers new textures and jewel tones, reworking public areas and guestrooms. Natural elements and modern technology will be designed to transform the public spaces into a social oasis.
Best Western Premier Prototype
The Best Western Premier Prototype welcomes guests with upscale amenities, including casual dining and grab-and-go food choices, communal seating and collective indoor-outdoor spaces. Other amenities include upgraded beds and linens, spa-like bathrooms and spacious guestroom layouts. Public areas provide an on-trend aesthetic and attention to detail.
=The new prototypes are expected to roll out by year's end.