Best Western to bring GLō brand to Thailand

Best Western Hotels & Resorts has signed a deal to open Asia’s first-ever GLō hotel. The brand will make its Asian debut in the up-and-coming area of Na Jomtien, just a few minutes’ drive from the popular Thai beach resort of Pattaya, Thailand.

The new GLō Na Jomtien is being developed by Habitat Group Co. with construction work due to commence in September 2017. The new-build hotel is expected to open in 2019.

This marks the second partnership between Best Western Hotels & Resorts and Habitat Group; earlier this year the two companies announced plans for the Best Western Premier Bayphere Pattaya.

“Along with its sister brand Vīb, GLō represents a new era for Best Western Hotels & Resorts in Asia," Olivier Berrivin, Best Western Hotels & Resorts’ managing director of international operations - Asia, said in a statement. “We hope that this development will pave the way for multiple new GLō hotels to rise across the region in future.” 

Launched last year, the GLō brand is designed specifically for new-build hotels and is geared for the millennial market.

Founded in 2012, Habitat Group is rapidly becoming one of Thailand’s leading property developers in the mid- to high-end market. In a statement, the company said that it seeks to "develop projects with a unique character, in terms of innovative design and superb functionality."

Photo courtesy Prasit Rodphan