Brighton & Hove Albion have entered into a franchise agreement with Starwood Hotels & Resorts to open a new Aloft hotel in the southern England coastal city.
The 150-room Aloft Brighton, currently slated to open in September 2017, will bring the brand’s UK footprint to four hotels, including two in London (one in development), one in Liverpool and now one in Brighton.
The in-development London Aloft will be located at the historic Tobacco Dock area. The Aloft London Tobacco Dock, scheduled to open in 2018, will be a dual-development hotel with the company’s first Element property in the UK.
Located adjacent to the new American Express Community Stadium, home of Brighton & Hove Albion Football Club, Aloft Brighton will be a key part of a new major development that includes a proposed specialist cancer treatment centre underneath the hotel.