Brighton & Hove Albion to open new UK Aloft

Aloft Brighton WXYZ Bar

Brighton & Hove Albion have entered into a franchise agreement with Starwood Hotels & Resorts to open a new Aloft hotel in the southern England coastal city.

The 150-room Aloft Brighton, currently slated to open in September 2017, will bring the brand’s UK footprint to four hotels, including two in London (one in development), one in Liverpool and now one in Brighton. 

The in-development London Aloft will be located at the historic Tobacco Dock area. The Aloft London Tobacco Dock, scheduled to open in 2018, will be a dual-development hotel with the company’s first Element property in the UK.

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Located adjacent to the new American Express Community Stadium, home of Brighton & Hove Albion Football Club, Aloft Brighton will be a key part of a new major development that includes a proposed specialist cancer treatment centre underneath the hotel.

Suggested Articles

The Peppers Airlie Beach resort in north Queensland is up for sale via an International expressions of interest campaign.

Ahead of the Mediterranean Resort & Hotel Real Estate Forum, Atrium Hotels' Athinagoras Konstantinidis discusses hotel opportunities and challenges.

The Radisson Red Miraflores has 100 guestrooms, a games studio and a fitness center.