Cachet Hotel Group brings Nano brand to New York

Cachet Hotel Group has announced it will import its Nano Hotels & Resorts brand to the U.S., specifically New York, where it will announce its first property later this year. 

According to Cachet Hotel Group CEO Alexander Mirza: “In 2014 we are focused on the continued expansion of lifestyle and luxury brands worldwide. To reach this goal we are focused on three pillars of strategic growth: design innovation, service personalization and partnering with world class developers such as Harry Gross, who will help take us to the next level.”

The Cachet Hotel Group will reportedly partner with architect Michael Arad and real estate developer Harry Gross of G-Holdings. The Cachet Hotel Group will also be developing and managing Nano-branded properties in Asia, the Middle East and Africa.

According to Gross, “NANO exists for the experienced traveler who is yearning for an unusual experience. To them we offer a refuge, a place of quiet, serenity and security in the midst of the hustle and bustle of the metropolis. This new brand reflects a relaxed confidence and contemporary style, inspired by the people and places that give life to NANO—from American culture art icons such as Richard Serra and Donald Judd to New York City soul and attitude—giving the brand a spirit that is unique only to NANO.”

Nano will reportedly "embrace minimalistic design, signature comfort, and cutting edge technology." The properties will feature "striking" exterior architecture, a 24-hour market and an all-day bistro.

The Cachet Hotel Group and G-Holdings development plan includes both investment in real estate and straight management contracts. The partners are currently seeking to acquire land and build mixed-use Nano projects in gateway cities and resort markets around the world.

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