Choice Hotels International has gained ground in the upscale segment with three new Cambria Hotel openings and two groundbreakings this fall. The recently opened properties, located in Imperial, Calif.; Pigeon Forge, Tenn.; and Spokane, Wash., and upcoming groundbreakings in O'Fallon, Miss.; and Bend, Ore.; introduce Cambria into new markets and build on Choice's goal to bring the brand to more regions nationwide.
With these latest openings, Choice has introduced 18 new Cambria properties in the last two years, including those in downtown Denver, Delaware's Rehoboth Beach and Niagara Falls, N.Y. They add to an expanding pipeline of 62 hotels, including the much-anticipated Cambria New York Times Square, opening in 2025.
Choice Hotels has significantly expanded its upscale portfolio since acquiring the Radisson Americas Hotels Americas group in 2022. In its latest earnings update, the company announced record pipeline growth with upscale properties serving as a key driver.
New Cambrias
Cambria Hotel El Centro – Imperial: The newest Cambria Hotel in California, which opened in September, has locally inspired décor, including mural photos depicting Imperial Valley's history. The boutique property has 108 rooms and 2,050 square feet of meeting space. It is close to Anza Borrego Desert State Park, Algodones Dunes and Imperial County Fairgrounds. The property is the fifth Cambria to open in California.
Cambria Hotel Pigeon Forge: Newly opened in October, the Cambria Hotel Pigeon Forge is close to Dollywood. It has 118 rooms, 738 square feet of meeting space, a pool with views of Mt. LeConte and onsite dining. It is the fourth Cambria to open in Tennessee.
Cambria Hotel Spokane Airport: The first Cambria Hotel in the state of Washington, Cambria Hotel Spokane Airport is close to from Riverfront Park, Gonzaga University and the Spokane International Airport. The hotel, which opened in September, has 91 rooms and 1,020 square feet of meeting space, an on-property restaurant and complimentary airport transportation.
Upcoming Cambrias
Cambria Hotel Bend Oregon will be a 131-room property within walking distance of the Old Mill District, the Deschutes River and downtown Bend. Hotel demand in the area is driven by a year-round demand for hiking, fishing and skiing at the Mt. Bachelor Ski Resort, the official training center for many Winter Olympics athletes. The hotel is expected to open in 2026.
Cambria Hotel O'Fallon Missouri will be located in the St. Louis metropolitan region and is the first Cambria Hotel in the state of Missouri. The 118-room property will reflect the local demand, which is driven by a mix of manufacturing, automotive and aerospace, financial services and data centers, with Citi, Mastercard, Allianz, Nortek Global HVAC, True Manufacturing and other companies having headquarters and operations in the city. The hotel is expected to open in 2026.