Choice Hotels plans Cambria brand expansion in 2017

Cambria Hotel & Suites in Southlake, Texas, near Southlake Town Square.

Choice Hotels International announced significant growth and development plans for Cambria Hotels & Suites in 2017. With 28 Cambria hotels open across the United States, the brand is planning a major increase in 2017 with 14 planned hotel openings, 18 groundbreakings and multiple executed franchise agreements.

Cambria already celebrated two grand openings in Texas this year in Southlake and McAllen. Throughout 2017, openings will continue with a focus on key urban markets, including Chicago Loop/Theater District, the second Chicago property along with Magnificent Mile; Dallas; Los Angeles – LAX, the brand's first property in California; New Orleans; Atlanta; and Phoenix. Cambria hotels will also open in Asheville, N.C.; Chandler, Ariz.; Middletown/Newport, R.I.; Westfield, Ind.; and West Orange, N.J.

“Cambria Hotels & Suites’ rapid brand expansion will continue in 2017 and beyond,” said Mark Shalala, vice president of development, upscale brands at Choice Hotels. “The brand continues to build hotels and enter more key U.S. markets, attracting today's modern traveler who wants to be recognized and uniquely rewarded during their business and leisure travels.”

In addition to a robust development pipeline, the Cambria brand continues to deliver strong business performance for its franchisees. For hotels that have opened within the last two years, revenue per available room was at $128 for 2016, and the entire portfolio ended the year at over $100. Cambria also delivers on guest expectations with an average guest satisfaction rating of 9 out of 10 in internal feedback.

FREE DAILY NEWSLETTER

Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

In addition to 14 planned hotels opening in 2017, Cambria will break ground on 18 properties throughout the U.S. this year. Upcoming construction in key markets includes: Cincinnati; Houston; Los Angeles – LA Live; Las Vegas; Downtown Miami; Oklahoma City; Omaha, Neb.; Savannah, Ga.; San Antonio; and Seattle. The brand recently signed agreements with franchise partners in Louisville, Ky.; Milwaukee; Saint Petersburg, Fla.; Sarasota, Fla.; and Sonoma County, Calif.

Suggested Articles

The XR Event Planner places event planners, buyers and hotel sales staff in a virtual reconstruction of an event space.

The collaboration will develop full-service property-management capability that will combine with Sabre’s existing hospitality solutions.

When developing an on-property spa, hoteliers should consider what its strategic objective will be and plan accordingly.