Clarks Exotica Convention Resort & Spa in Bengaluru, India will open a new convention hotel near Bengaluru International Airport.
The group has set plans to invest ₹300 crore into the project, which is awaiting final design plans from the architectural firm. The 300-room hotel is slated to open between 2020 and 2021.
“We have already acquired eight acres for the convention hotel, which will have 300 rooms and [300,000] square-feet of enclosed convention space. This is almost four times larger than the convention space we offer at Clarks Exotica," M. Balaji, CEO of Clarks Exotica Convention Resort & Spa, Bengaluru, said in a statement.
Clarks Exotica aims to attract MICE events and international conventions for at least 3,000 persons from Europe and the U.S. with the new hotel. At meetings in Zurich, Paris, Geneva and Brussels with associations and event management companies, Balaji explained these companies are attracted to Bengaluru because it is a growing IT city with pleasant weather year-round.
“The growing demand for South India--Bengaluru in particular--from these associations and event management firms is robust,” he said.
The 70-acre Clarks Exotica Convention Resort & Spa began operating in 2007. The existing property currently has 141 guestrooms after expanding from its original set of 21 guestrooms. Another 34 guestrooms will be added to the property in six months.
The resort recently launched a new loyalty program in late July to mark its 10th anniversary. The Clarks Exotica Club Membership has various special benefits, including two free night stays along with discounts on room bookings, dining and the spa Seventh Heaven.
The pipeline for Clarks Exotica includes five new properties across India. These will open in Jabli, Shimla, Roorkee, Manali and Muzaffarpur, adding a total of 212 guestrooms to the portfolio.