Curator Hotel & Resort Collection has added five new member hotels to its portfolio, giving the independent properties access to Curator’s operating agreements, services and nonproprietary technology.
The newest Curator Hotel & Resort Collection member hotels are:
- Inn at the Market (Seattle)
- The Edgewater Hotel (Seattle)
- The Revolution Hotel (Boston)
- The Bradley (Fort Wayne, Ind.,), due to open this summer.
- Woodlark (Portland, Ore.)
“Adding these five properties is a sign of continued growth for Curator, despite an ever-changing hospitality industry landscape,” said Jennifer Barnwell, president of Curator. “When we first launched, our goal was to reach as many independent hotels as possible, giving them an alternative to consolidation and saturation while simultaneously offering the benefits and support of belonging to a collection of like-minded properties. That goal still remains, and we’re thrilled to be adding to Curator yet again, creating an even broader network of hotels working together to provide unparalleled guest experiences and lift the independent hotel industry as a whole.”
The collection handles vendor negotiations, executing and managing portfolio-level agreements to help owners reduce operating costs and boost their bottom lines. Members also share business intelligence reporting, proprietary tools and technology solutions. Each property within Curator operates on its own terms. Quality assurance comes from customer ratings rather than checklists, standards and rules.
“Maintaining individuality is incredibly important for independent hotels—it’s what sets us apart,” said Craig Schafer, owner of Inn at the Market. “Before Curator, that independence and individuality often came at the cost of a hotel’s profits, unable to benefit from economies of scale. Learning more about Curator, it was immediately apparent how much time and money owners and operators were saving, working together in cooperative competition. Curator’s operating agreements, services, and technology will help us take advantage of every dollar coming in, at a critical moment in time for independent hotels. There’s freedom in knowing that hotels like Inn at the Market can remain independent, but benefit from the buying power of a like-minded collective.”