Despite hotel glut in Bangkok, Well Hotels sees opportunity

There may be an oversupply of hotels in Bangkok, but Well Hotels & Resorts still sees opportunity, particularly in the upscale segment, as the Bangkok Post reports. The group, in fact, will launch a new hotel in the Thailand capital city later this year: the Well Hotel Bangkok Sukhumvit.

The group's CEO, Danai Wansom, told the Bangkok Post that there was still runway to grow in Bangkok in the upmarket sector. Thailand, in general, is seeing an uptick in foreign travelers, particularly from China.

The number of Chinese tourists visiting Thailand is expected to rise to 6 million this year, up from 4.6 million the year prior.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The 235-room Well Hotel is being positioned to service the medical and wellness market.

Well Hotels said it expects to manage up to 15 hotels by 2022.

"The business environment is changing because everything can be done via the Internet and social networks, Danai told the Bangkok Post.

 

Suggested Articles

Hotels in Florida; Washington, D.C.; and upstate New York will open by next May.

Radisson Hotel Group has appointed Bill Hall and Jason Yarbrough as SVPs of development for the Americas. 

The brand's first three U.S. hotels are slated to open around Q1 2021 in New York, Missouri and Florida.