Dubai's Shaza plans Middle East growth

Dubai-based Shaza Hotels is planning to expand its presence in the Middle East, with several new hotels in the pipeline across the region. 

The brand is aiming to have 30 hotels signed by 2020, with a total of 20 hotels in operation by 2020, senior officials have revealed.

Sanjiv Malhotra, EVP of Shaza Hotels, said that the brand had 13 hotels secured to date in Fez, Marrakech, Cairo, Makkah, Madinah, Jeddah, Riyadh, Bahrain, Doha, Amman, Salalah, as well as two in Muscat.

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The 250-room Shaza Makkah is slated to in the last quarter of 2016, and another Shaza hotel will open in Riyadh in 2018. The Shaza Riyadh will consist of 210 residences, and will target corporate groups and GCC families. The 151-room Shaza Jeddah, which will be owned by the Chamber of Commerce, is scheduled to open in 2018.

RELATED: Want to learn more about what brands are expanding where? Come to the 20th Annual Hotel Investment Forum in Berlin. 

The Shaza Doha is a 171-room hotel slated for 2017 that will target government ministries and the banking segment. The 150-room Shaza Seef Bahrain (pictured above) will open in the first quarter of 2018.

The brand also has plans to enter the Oman market with two properties. The first is the Shaza Salalah resort, with 286 room, scheduled to open in 2017. The Shaza Muscat will have 200 rooms and 150 apartments when it opens in 2019.

Meanwhile, Shaza is preparing to open its new Mysk brand. “We have identified a gap in the hotel market for a four- and four-star-plus hotel brand,” Malhotra said. A full 1,500 rooms are expected to open in the next four years under the Mysk brand in target cities like Doha, Dubai, Jeddah, and Kuwait.

Mysk by Shaza will open its first hotel at Al Mouj in Muscat. Mysk by Shaza, Al Mouj, Muscat, is a 195-room hotel slated for 2017.

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