First look at London's upcoming Nhow hotel

When it opens, the hotel will have 190 guestrooms, including the Royal Garden Suite on the top floor. Photo credit: Project Orange

London is set to get its first Nhow hotel and in advance of the late-summer opening, NH Hotel Group held a media preview of the construction site on the fringe of the trendy Shoreditch neighborhood where it will be located, displaying the property's Big Ben rocket statue and a robot butler called Henry. 

"London is one of the most exciting and forward-thinking cities in the world, so in order to create a buzz we needed to make sure that we matched the city’s creative energy," said Maarten Markus, managing director Northern Europe of NH Hotel Group, at the event. "But also ... artificial intelligence seems to be everywhere and everyone is talking about robots. As leaders in the hospitality industry, we decided to take the next step by implementing a robot named Henry, which we will use as an unexpected addition for our guest-relations service.” 

When it opens, the hotel will have 190 guestrooms, including the Royal Garden Suite on the top floor. 

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

The company commissioned local architecture and interior design studio Project Orange to create the space. "Nhow London required vivid storytelling to capture the concept of ‘London reloaded’ and we were encouraged to develop a radical series of theatrical spaces for the Instagram generation," said Director James Soane. "Each area is connected through a narrative that transforms familiar London icons into dramatic installations that catch the eye. The outcome promises to be a playful and stimulating hotel, engaging guests in the ever-changing dynamic of the city."

Nhow London is the first Nhow hotel to open in the U.K. With this launch, the Nhow brand will grow to five properties with hotels in Berlin, Milan, Rotterdam and the recently opened Nhow Marseille. The Nhow Amsterdam RAI is slated to open in Q1 2020, followed by the Nhow Brussels later that year and the Nhow Frankfurt—the brand's second German hotel—in 2021. Nhow hotels are planned for the next three years in Rome, Santiago de Chile and Lima.

Suggested Articles

The project encompassed a real-time, two-way integration between Infor HMS and Glowing’s Digital Engagement Cloud at Mandarin Oriental hotels.

Two upcoming hotels (and one historic property) in sunshine destinations have announced new leaders for their F&B programming.

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende