Hard Rock grows in Brazil as country's economy founders

Hard Rock Brasilia

Although analysts are increasingly pessimistic on the Brazilian economy, Hard Rock International is expanding its portfolio there with the announcement of three new projects: Hard Rock Hotel Brasilia, Hard Rock Hotel Caldas Novas, and Hard Rock Hotel Itapema.

"As the host of the 2014 World Cup and the upcoming 2016 Olympics in Rio de Janeiro, Brazil has officially entered the world stage, seeing an increased appeal in international travelers, while its natural and cultural attractions continue to be a driving force for domestic travel," said Marco Roca, executive vice president of global hotel development at Hard Rock International. "Brazilians have always been great fans of the Hard Rock brand and we could not be more excited to announce Hard Rock Hotels & Casinos entrance into the country, whose famed lively culture is in tune with our brand."

Hard Rock Hotel Brasilia is slated to be part of the major commercial, tourism expansion of Brasilia Juscelino Kubitschek International Airport. The 400-room Hard Rock Hotel Brasilia, developed in conjunction with VCI Holding, will complement the Inframerica airport expansion and provide its more than 19.5 million annual passengers with an upscale retreat in close proximity to the thriving destination. Hard Rock Hotel Brasilia will also feature a sprawling pool and deck, more than than 17,000 sq. ft. of event space, a signature restaurant and rooftop entertainment lounge, in addition to a spa and fitness center.

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Hard Rock will move further south within Brazil's state capital of Goiás with the unveiling of Hard Rock Hotel Caldas Novas. The upcoming 303-room, 12-story Hard Rock Hotel will have six thermal pools, including a designated kid's area, three restaurants, a helipad and an electrifying nightclub.

Hard Rock International will transform the current Plaza Itapema Resort & Spa into the 175-room Hard Rock Hotel Itapema, with an opening scheduled for 2017.

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