Hard Rock International is opening a New York hotel

Hard Rock Hotel

Hard Rock International signed on to open a flagship hotel in New York.

The 445-room hotel will open spring 2019 on a block of Times Square known in the past as "Music Row." Located on 48th Street between Sixth and Seventh avenues, the hotel will be developed on a site owned by Extell Development, which purchased a parking garage on that spot for $46 million in December 2014.

Terms of the deal between Hard Rock and Extell have yet to be disclosed. Hard Rock's New York hotel is expected to have an underground speakeasy and a rooftop lounge designed for live music and events. The property will also incorporate the Hard Rock Cafe at 1501 Broadway, which will be kept open as a separate business entity.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


“We’re interested in iconic destinations, we want to focus on really great places,” Hamish Dodds, CEO at Hard Rock International, said in a statement. “We’ve been trying to get into New York for a long, long time.”
 

Suggested Articles

New research suggests 64 percent of hospitality professionals believe the risk of a data breach increases when employees work off site.

Three hotels that previously were branded under the Cotelier Hotels brand will be converted to the Life House brand. 

After two weeks of occupancy surpassing the halfway point, the numbers dropped for the week of Oct. 18–24.