Hard Rock International keeps on growing in the Asia-Pacific region. With hotels already slated for Dalian, Shenzhen and Haikou, China, the company has announced plans for the Hard Rock Hotel Desaru Coast in the southeastern region of Malaysia. The 365-room hotel, the brand's second in Malaysia after the Penang property, is expected to open in fall 2017.
The development will be part of the integrated destination resort, Desaru Coast, which includes entertainment, restaurants, shopping, a waterpark and 45-holes of golf, among other leisure offerings. The project is in collaboration with Themed Attractions Resorts & Hotels, a tourism group established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, to develop, manage and operate attraction destinations in Southeast Asia.
Desaru Coast will also have hotels under the Aman, Anatara and Westin brands, scheduled to open in phases as of next year.
“With more than 25 million arrivals last year, Malaysia is recognized as one of the leading destinations in Asia where Hard Rock has a strong following and brand recognition,” Leong Wy Joon, SVP of hotel development in Asia and India at Hard Rock International, said in a statement. “In TAR&H, we have a partner that shares our brand vision and we look forward to our collaboration to bring the Hard Rock Hotels experience to Desaru Coast.”
“This collaboration reaffirms our intent to offer an amalgamation of diverse offerings that succinctly position Desaru Coast as the new choice of destination in Southeast Asia,” said Muhammad Zainal Ashikin Rejab, CEO for Destination Resorts & Hotel Portfolio of Themed Attractions Resorts & Hotels.
It's big, bold & beautiful! It’s Hard Rock Hotel Desaru Coast, our 2nd hotel in Malaysia, opening Fall 2017! https://t.co/nOMZJyUwgz— Hard Rock Hotels (@HardRockHotels) September 19, 2016