Hard Rock prepares for China debut with Shenzhen hotel

Hard Rock Hotels will make its China debut when the Hard Rock Hotel Shenzhen opens this summer in the country's Guangdong region. 

Located in the Mission Hills Centreville, the Hard Rock Hotel Shenzhen will be 45 minutes from Shenzhen Bao’An International Airport and 35 minutes from the city center.

A year ago, Hard Rock International executives announced plans to open the Hard Rock Hotel Dalian in northeast China in 2018 as part of an expansionary drive in Asia that would see it quadruple its hotel properties over the next five years. Hard Rock intends to expand its hotel operations into first-tier cities, such as Beijing and Shanghai, second-tier cities, including Dalian and Wuhan, as well as popular domestic tourism destinations, such as Lijiang. 

Earlier this month, Hard Rock launched Hard Rock Japan LLC to raise the company's profile in the Land of the Rising Sun, which has six cafes but—so far—no Hard Rock-branded hotels or resorts. 

Other new Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi and Haikou in China.