Hard Rock prepares for China debut with Shenzhen hotel

Hard Rock Hotels will make its China debut when the Hard Rock Hotel Shenzhen opens this summer in the country's Guangdong region. 

Located in the Mission Hills Centreville, the Hard Rock Hotel Shenzhen will be 45 minutes from Shenzhen Bao’An International Airport and 35 minutes from the city center.

A year ago, Hard Rock International executives announced plans to open the Hard Rock Hotel Dalian in northeast China in 2018 as part of an expansionary drive in Asia that would see it quadruple its hotel properties over the next five years. Hard Rock intends to expand its hotel operations into first-tier cities, such as Beijing and Shanghai, second-tier cities, including Dalian and Wuhan, as well as popular domestic tourism destinations, such as Lijiang. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Earlier this month, Hard Rock launched Hard Rock Japan LLC to raise the company's profile in the Land of the Rising Sun, which has six cafes but—so far—no Hard Rock-branded hotels or resorts. 

Other new Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi and Haikou in China.

Suggested Articles

Occupancy, rate and revenue all were down from August, but not by significant amounts.

Patrick Barrett, Younes Atallah and Reggie Dominique will lead hotels in New Orleans, Santa Monica and Los Angeles, respectively.

Radisson Individuals aims to bring independent hotels and local, regional chains into the global Radisson Hotel Group platform.