Hilton begins development on Tru hotel in Oklahoma City

Tru Oklahoma City

Hilton Worldwide began development on the Tru by Hilton brand’s second property, located in Oklahoma City.
 
The 86-room Tru by Hilton Oklahoma City Airport is located five miles from the Will Rogers World Airport and is expected to open in spring of 2017. The new property will add approximately 75 construction jobs and 20 jobs in the long term once the hotel is open.
 
“Tru is a disruptive brand, built on the belief that a great stay and affordability can, in fact, go hand-in-hand,” said Alexandra Jaritz, global head for Tru by Hilton. “We know the brand will have broad appeal to Oklahoma City travelers who span generations but share a similar youthful mindset. Bringing an original, back-to-basics experience with soul – grounded in value and anchored in the DNA of Hilton – Tru will provide Oklahoma City with a contemporary, consistent and fresh hotel experience, while at the same time being operationally efficient to our owners.”
 
Hilton Worldwide currently has 70 approvals and 172 more deals committed or in progress for the Tru brand, up from 130 hotels in January when the brand launched at the Americas Lodging Investment Summit.
 
“We are proud to have partnered with Hilton from the very beginning as part of a group of owners who advised on the creation of the brand and to bring one of the first Tru by Hilton properties to market, right here in Oklahoma City,” said Champ Patel, CEO of Champion Hotels. “Tru by Hilton is going to transform the midscale category by virtue of its innovative offering at a very desirable build cost, and will certainly bring fresh energy and options to Oklahoma City’s guests.”
 
When completed, the new Tru by Hilton Oklahoma City will offer amenities such as a toppings bar breakfast, coffee and tea; mobile check-in and Digital Key available through the Hilton HHonors mobile app; a multifunctional fitness center; and high-speed Wi-Fi bandwidth.
 
“By breaking through the clutter of the midscale sector’s undistinguished offerings, Tru by Hilton will provide guests with experiences, and not just a place to stay,” said Matt Wehling, SVP of development – North America, Hilton Worldwide. “We thank our partners within Champion Hotels who have signed more than a dozen Tru by Hilton deals and are excited to bring to life the opportunity Tru creates in Oklahoma City.”

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