A groundbreaking ceremony was held for a new Tru by Hilton property in Cheyenne, Wyo. Hilton Worldwide is building the 90-room, four-story hotel at 423 Fox Farm Road. The property is owned by Gateway South, and is expected to be completed in late spring 2017.
This is the third Tru by Hilton under development. Guests at the event were treated to an unveiling of a 3-D chalk art painting of the hotel’s exterior design, allowing attendees to walk the layout of the property.
“Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Cheyenne market,” Alexandra Jaritz, global head for Tru by Hilton, said in a statement. “We know the brand will have broad appeal to Cheyenne area travelers who span generations but share a similar ‘zest for life’ mindset.
Hilton Worldwide currently has 120 Tru hotels in the pipeline, totaling more than 11,000 rooms, with another 200 hotels — or more than 18,000 rooms — in progress. The first Tru by Hilton property is expected to open early 2017.
“Today’s groundbreaking in Cheyenne demonstrates Hilton’s commitment to this new brand and, importantly, its owners,” said Gary Kinseth, VP of management company Kinseth Hospitality. “Tru fills a massive void in the midscale category, and we’re delighted to bring this exciting new Hilton brand to life. It will add to the offerings in Cheyenne and provide a new option for travelers who believe that being cost conscious and having a great stay don’t have to be mutually exclusive."
When completed, the new Tru by Hilton Cheyenne will offer complimentary amenities such as breakfast, coffee and tea; mobile check-in and digital key service; a multifunctional fitness center; and free Wi-Fi.