Hilton targets Asia-Pacific for DoubleTree brand

hotel exterior
The new DoubleTree by Hilton Phuket Banthai Resort is the brand's second property in Thailand. Photo credit: Hilton

Hilton is growing its DoubleTree brand across the Asia-Pacific region, with 15 properties opening in the first six months of the year alone. 
 
The growth has continued into Q3: Earlier this month, the company opened the Hilton Phuket Banthai Resort in Thailand, a conversion of the former Banthai Beach Resort & Spa, and the DoubleTree by Hilton Ploenchit is due to open later this week in Bangkok.

“Asia-Pacific continues to be an integral part of the DoubleTree by Hilton growth story, especially during the brand’s 50th anniversary year,” Shawn McAteer, global head/SVP, DoubleTree by Hilton, said in a statement. “In addition to these new properties, we are slated to open [nearly] 100 DoubleTree hotels throughout the region in the coming years, totaling more than 24,000 rooms."
  
DoubleTree by Hilton is the second fastest-growing Hilton brand in the Asia-Pacific region behind Hampton by Hilton. Close to half of the DoubleTree global pipeline is in the region, including the DoubleTree by Hilton Napier Hotel & Suites in New Zealand, the DoubleTree by Hilton Putrajaya Lakeside in Malaysia and the DoubleTree by Hilton Weerawila Rajawarna Resort in Sri Lanka.

Suggested Articles

Englender, managing director at the FF&E and OS&E procurement firm, talked about how his company is evolving in the midst of the pandemic.

The company will introduce the antimicrobial and antiviral Surface-Guard Technology on select Sealy products beginning in early 2021. 

The first HospitalityVIEW meeting reached a consensus that technology innovation will be a driving force to lead the industry out of the downturn.