Hilton targets Asia-Pacific for DoubleTree brand

Hilton is growing its DoubleTree brand across the Asia-Pacific region, with 15 properties opening in the first six months of the year alone. 
 
The growth has continued into Q3: Earlier this month, the company opened the Hilton Phuket Banthai Resort in Thailand, a conversion of the former Banthai Beach Resort & Spa, and the DoubleTree by Hilton Ploenchit is due to open later this week in Bangkok.

“Asia-Pacific continues to be an integral part of the DoubleTree by Hilton growth story, especially during the brand’s 50th anniversary year,” Shawn McAteer, global head/SVP, DoubleTree by Hilton, said in a statement. “In addition to these new properties, we are slated to open [nearly] 100 DoubleTree hotels throughout the region in the coming years, totaling more than 24,000 rooms."
  

DoubleTree by Hilton is the second fastest-growing Hilton brand in the Asia-Pacific region behind Hampton by Hilton. Close to half of the DoubleTree global pipeline is in the region, including the DoubleTree by Hilton Napier Hotel & Suites in New Zealand, the DoubleTree by Hilton Putrajaya Lakeside in Malaysia and the DoubleTree by Hilton Weerawila Rajawarna Resort in Sri Lanka.