Hilton to bring flagship brand to Medellin, Colombia

Hilton and Constructora Colpatria have signed a franchise license agreement to open the Hilton Medellin, bringing the company's flagship brand to Colombia's second-largest city. 

The multi-million project will reportedly be one of the largest real estate investments in Colombia this year. The 25-story, 206-room new-build development is slated to open in the second quarter of 2019.

Hilton opened DoubleTree Bogota Calle 100, Hampton by Hilton Bucaramanga, and Hampton Inn by Hilton Medellin in Colombia in 2016, and currently has a portfolio of 14 properties in the country and 9 projects in the pipeline.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

"This is an excellent time to bring the Hilton brand to Medellin as its lodging market continues to experience healthy growth and the city further establishes itself as one of Colombia's principal business hubs," Juan Corvinos, managing director, development, Mexico, Central America and Hispanic Caribbean Regions, Hilton, said in a statement. "With an influx of multinational corporations, Hilton Medellin's sought-after location and unparalleled amenities will position the property as a prominent destination for social and corporate events in the city."

The Hilton Medellin will be part of a mixed-use development that will include retail, office space and non-branded residential units in a complex with a parking garage with more than 450 parking spaces.

The hotel is owned and developed by Constructora Colpatria, a company with more than 40 years of experience in the Colombian market. "Hilton Hotels & Resorts has a long history in Colombia and its strong reputation in the country brings confidence to this development," said Amparo Polania, president of Constructora Colpatria. "The city of Medellin is an increasingly important an international business hub and we are excited to bring the first Hilton hotel to the market, benefitting the growing number of business travelers."

Suggested Articles

The company is extending furloughs of above-property employees and anticipates a significant number of position eliminations later this year.

Regions around the world reported GOPPAR declines in the triple digits for the month—but there's a light at the end of the tunnel.

Sign up for Hotel Optimization for clear insight, opinions and forecasting to help you quickly get back to profitability.