Hilton to debut, expand brands in Canada

The Tru by Hilton Edmonton (Alberta) Windermere is the Tru brand's first property outside of the United States. Photo credit: Hilton(Business Wire)

Hilton announced plans to expand in Canada by debuting its Canopy by Hilton and Tapestry Collection by Hilton brands and expanding Tru by Hilton in the region.

The hotelier’s leadership cites Canada’s growing tourism numbers as a prime reason for the expansion. In the first quarter of 2019, the tourism economy grew nearly 4 percent in Canada, according to Destination Canada. In a year-on-year comparison, the country experienced an 8 percent increase in tourism growth, with overnight arrivals from the United States increasing 5 percent in the first five months of 2019.

Hilton’s Canadian pipeline comprises nearly 70 hotels with 8,000 rooms, comprising 22 percent of the total hotel pipeline in market. Key growth milestones anticipated during the next four years include:

  • Tapestry Collection has three hotels anticipated to open in three cities: Moncton (New Brunswick), Mississauga (Ontario) and Calgary. The first, the Canvas Moncton, plans to open its doors before the end of the year.
  • Tru by Hilton has nearly 10 additional hotels in its pipeline that are expected to open by the end of 2021, primarily in Ontario.
  • Hilton's lifestyle brand is set to debut in Canada in 2022 with Canopy by Hilton Toronto - Yorkville. The property will be located at the cross-section of several neighborhoods known for high-end retail and vibrant culture.
  • Earlier this year, Hilton’s all-suites brands, Embassy Suites by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton, announced their 30th Canadian hotel opening with Homewood Suites by Hilton Ottawa Downtown.
  • Growth across full-service and focused-service categories has steadily increased in the past three years, with plans for future in-market development. DoubleTree by Hilton has 15 hotels and nearly 10 in its pipeline; Hilton Garden Inn has 25 hotels and more than five in the pipeline; Hampton by Hilton has 58 hotels and nearly 10 in its pipeline.

Earlier this year, Tru by Hilton opened its first hotel outside the U.S., the Tru by Hilton Edmonton (Alberta) Windermere. Located in Alberta’s Southern Business District, the property is 20 minutes from the Edmonton International Airport.