Hilton Worldwide has announced plans to enter Serbia with the signing of a management agreement with Belaga Management Company. The agreement will pave the way for an upscale 242-room Hilton hotel in Serbia’s capital city, Belgrade, to open in 2018. The property will reportedly be the first new-build hotel to open in the city in several decades.
“Growing our presence in city destinations in Southeastern Europe has formed a significant part of our regional growth strategy, as Hilton Belgrade joins Hilton Worldwide hotels trading or in development in approximately 30 European capitals,” Patrick Fitzgibbon, SVP of development, EMEA, Hilton Worldwide, said in a statement.
Historic Belgrade is seeing its fledgling art and cultural scene bring the city into renewed spotlight, making it an increasingly popular leisure destination, with direct connections to many European and Middle Eastern cities.
Hilton Belgrade will be approximately nine miles from Belgrade Nikola Tesla Airport.