InterContinental Hotels Group has signed a deal to open the Hotel Indigo Stratford-upon-Avon in the hometown of William Shakespeare. The hotel will operate under a franchise agreement with St James’s Hotel Group and open in early 2018.
The 92-room property will be rebranded from the historic Falcon Hotel, which is within walking distance to the Shakespeare Theatre and the Stratford-upon-Avon Train Station.
It is also a 30-minute drive from Birmingham International Airport.
In a statement, Anna Corkill, IHG's development director for the UK & Ireland, said that the boutique hotel market is the fastest-growing segment in the industry.
IHG currently has 19 Hotel Indigo properties open in Europe, with a further 11 hotels in the development pipeline. Of those, nine Hotel Indigo properties are open in the UK and a further eight are in the pipeline in addition to the Stratford-upon-Avon property.