Hotel Equities to manage upcoming Aloft Oklahoma City

A rendering of the Aloft Oklahoma City. Photo credit: Marriott International

Hotel Equities was selected as the operator of the new-build Aloft hotel located at 13111 Highland Park Blvd. in Oklahoma City, Okla. This new addition to Hotel Equities' lifestyle division of hotels is owned by Highland Hospitality. An expected completion date for the property is scheduled for Q1 2019. 

“We are proud to partner with this ownership group to open the Aloft hotel in Oklahoma’s capital city,” Joe Reardon, SVP of business development & marketing at Hotel Equities, said in a statement. “Our regional team will tap into their experience and knowledge of the market to ensure the hotel is fully ramped quickly upon opening and becomes a strong community partner.” 

Hotel Equities currently has more than 100 hotels throughout the U.S. and Canada, with 35 percent of its portfolio consisting of boutique and lifestyle properties. “Hotel Equities was highly recommended to us as leaders in this space. Their reputation in the industry gives us complete confidence in their ability to operate our asset with excellence,” DJ Patel, owner and partner with Highland Hospitality, said in a statement. 

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The new Aloft property will include the Re:mix lounge and pool table, along with loft-like guestrooms. Guests will be able to attend live acoustic performances, mingle and sip on crafted signature cocktails at the W XYZ bar and Re:fuel cafe. 

Suggested Articles

The firm will oversee operations of the Holiday Inn Boone–University Area in the Blue Ridge Mountains near Appalachian State University. 

The company has announced a series of franchise development and operations promotions from within the company. 

The first day of the online AAHOACON 2020 celebrated the accomplishments of the last year and emphasized optimism for the industry's future.