How Langham's Cordis brand will grow in Asia

Langham Hospitality Group is stepping up its Asia investment: The company is opening its first Cordis hotel in mainland China; signed an agreement to manage the Cordis, Hangzhou; and announced plans to re-brand its Auckland property as the flagship Cordis hotel in the Pacific.

"These three new additions to the Cordis Hotels & Resorts portfolio are exciting developments for the brand," Robert Warman, CEO of Langham Hospitality Group, said in a statement. "Asia Pacific is a great foundation for the group's pipeline, and we are confident that the Cordis brand will increase its presence in the major cities around the world within the next five years."

Shanghai

The first phase of the first Cordis Hotel in Mainland China is set to open on May 26. The Cordis, Shanghai, Hongqiao is a 20-minute walk from the Shanghai Hongqiao International Airport

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The first 144 guestrooms will open in May, while the second phase of the opening will take place in late June, for a total of 396 guestrooms. 

Down Under

In early November, The Langham Auckland will be rebranded as Cordis, Auckland. “The addition of Cordis, Auckland to our portfolio is a significant milestone for the group as it will be the first Cordis hotel in the Pacific,” Warman said. “Our plan is to introduce and grow the Cordis brand in this region, which is seeing increasing numbers of leisure and corporate travelers year on year.” 

Following the recent renovation of the banquet venues and the hotel’s Eight restaurant, The Langham Auckland will undergo a renovation from July 11 for all 411 rooms and suites, lobby lounge and the Club Lounge. The work is scheduled to be completed by February 2018.

Hangzhou

Langham has also signed an agreement to manage the Cordis, Hangzhou. The 200-guestroom hotel will be part of the Future Technology City in Hangzhou, and is scheduled to open in 2019.

"This project will play a key role in growing the Cordis brand in China," Warman said. "Hangzhou's heightened popularity as an economic hub will stimulate tremendous demand for business travel in the long run. In addition, the Asian Games 2022 will be a catalyst in pushing Hangzhou's city development and further raising the city's profile."

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