Icrave designs first new hotel opening in Puerto Rico for 2018

The Serafina Beach Hotel is scheduled to open this coming March. Located in San Juan, Puerto Rico, this will be the first hotel concept created by the NYC-based Serafina Restaurant Group.

As the first new hotel opening in Puerto Rico for 2018, this oceanfront property will be located along the Ashford Avenue strip in the Condado district and near the Old Town San Juan. Designed by New York-based design and branding studio Icrave, the hotel will have a modern design, which will be enhanced by a minimalist décor and tropical style. The hotel will also incorporate unique pieces of art specifically created for the property by local artists.

Upon opening, the property will have 96 guestrooms with floor-to-ceiling windows overlooking the Atlantic Ocean or the neighboring Laguna del Condado.


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New dining concepts introduced by the Serafina Restaurant Group will include aMare, a modern take on traditional Italian seafood influenced by Puerto Rican flavors.

The property will also have a poolside lounge, infinity pool, cabanas and By the Pool, the property’s outdoor bar.

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