IHG recently broke ground on its first Avid Hotels location in Mexico: the Avid Hotel Fresnillo in the state of Zacatecas.
Leaders from IHG joined owners of the new Fresnillo location, Mexico-based Operadora MBA, as well as guests and elected officials, to mark the brand’s entrance into the market. Expected to open in spring 2020, the six-story, new-build 95-room hotel will be in the city's business area.
“We are pleased to partner with Operadora MBA to develop the first Avid hotel in Mexico,” said Jorge Apaez, COO/Mexico, Latin America and the Caribbean, IHG. “This groundbreaking further solidifies the brand’s increasing momentum and we look forward to introducing Avid Hotels to Mexico. We believe this brand will fill an unmet need in the market.”
Raúl Muñoz, principal of Operadora MBA, said," Up until now, the city did not have a hotel that could meet the expectations of our visitors. Operadora MBA is proud to bring the first Avid hotel to Mexico and to Latin America....”
The brand has multiple locations now open, with 10 properties expected to open in the United States by year's end. Beyond Mexico, properties are under development in Canada as well as the first signing in Germany.
“We are seeing strong demand for the Avid hotels brand from both owners and guests in multiple markets across the U.S., Canada, Mexico and Germany,” said Jennifer Gribble, VP/Avid Hotels. “The response to our first open hotel properties has been very positive all around ... We are excited and expect to see similar performance and growth for this brand in Mexico.”