IHG considers Australian locations for Hotel Indigo brand

IHG's Hotel Indigo brand is reportedly looking to expand in Australia, particularly along the eastern seaboard.

Bruce Ryde, IHG's Asia, Middle East and Africa head of luxury and lifestyle brand marketing, said that Sydney and Melbourne are "on the radar," with city fringe and possibly beach locations also under consideration where sites are available.

"The Indigo brand would, we feel, work well in places like Surry Hills and the eastern suburbs and we are keen to be there sooner rather than later," Ryde told the Sydney Morning Herald

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The brand, he continued, is expected to double to more than 130 hotels within the next five years. It has only had a presence in the Australasia, Middle East and Africa region since early last year, when the Hotel Indigo Bangkok Wireless Road opened in Thailand. The second opened in July in Singapore. Looking ahead, the Hotel Indigo Bali Seminyak Beach will open in late 2016.

There are 70 Hotel Indigo properties with 8400 rooms globally with a further 63 hotels and 9000 rooms in the pipeline.

 

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