InterContinental Hotels Group and Germany’s Novum Hotel Group—which has had a very busy summer—have signed a multiple development agreement covering 20 hotels across Europe will include such key markets as Germany, Austria and Netherlands. The MDA is the first venture between the two companies.
IHG currently has over 650 hotels in Europe, including 64 hotels in Germany. Novum Hotel Group, meanwhile, currently has 99 hotels across Germany, including its own branded hotels. The properties developed in partnership with IHG are expected to be franchised.
“Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth,” Rob Shepherd, chief development officer at IHG Europe, said in a statement. “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy,” added David Etmenan, CEO & owner of the Novum Group.
Just last month, IHG announced that it has been working with its MDA partners to “find locations with strong guest demand” in Germany. The company also signed deals to add five new Holiday Inn and Holiday Express hotels to its German portfolio.
In July, IHG went on a “signing spree,” including forming a deal for its first hotel in Poland.