IHG is bringing its boutique Kimpton brand to the UK in late October with the opening of the Kimpton Fitzroy London.
As the first UK hotel for the brand, the Kimpton Fitzroy London will open in London’s Bloomsbury neighborhood in a heritage building that originally opened in Russell Square in 1898. The hotel will be named after the original architect of the hotel, Charles Fitzroy Doll; a titan of British architecture in the Victorian and Edwardian eras who specialized in designing hotels. The hotel also honors the name with its Fitz’s bar.
Earlier this year, IHG and Covivio entered an agreement to rebrand and operate 12 hotels (and one pipeline hotel) currently operating under the Principal and De Vere brands. The Principal London is the first of these hotels to be re-branded as Kimpton Fitzroy London. Next year, the brand will open in major cities like Edinburgh, Glasgow and Manchester.
Kimpton first opened in Europe last year with the Kimpton De Witt in Amsterdam. Since then the brand has rapidly increased its global footprint following signings in Tokyo and Paris, both set to open in 2020, and Kimpton Frankfurt, due to open in 2023. In the next few months, the Kimpton Da An Hotel in Taipei will also open its doors.
Kimpton currently operates 67 hotels and 82 restaurants, bars and lounges in the U.S., Caribbean and Europe.