IHG (InterContinental Hotels Group) and Mexico-based Operadora MBA signed the first avid hotels property in Mexico, located in Fresnillo, Zacatecas. Executives from both companies celebrated the signing of the avid hotel Fresnillo in a private ceremony in Mexico City.
"The first signing in Mexico of IHG’s new high-quality midscale brand, demonstrates further momentum for avid hotels," Jorge Apaez, COO, Mexico, Latin America & the Caribbean for IHG, said in a statement. "New hotel signings continue to exceed expectations, and total more than 100 avid hotels across the U.S., Canada and now Mexico, almost one every other day since launch last year. This latest development demonstrates that owners believe in the strength of the avid hotels brand and the power of IHG.”
“The avid hotels brand was developed to meet the needs of everyday travelers who are looking for a high-quality, consistent experience from their hotel stay," German Ongay, VP of development, Mexico at IHG, said in a statement. "We were confident this offering would resonate with owners in Mexico, and Operadora MBA has signed the first franchise agreement for an avid hotels location in the market just three months after launching the brand.”
According to IHG, the avid hotels brand was designed for travelers who value "the basics done exceptionally well, at a great value." The first avid hotels location in Mexico will be located at the Paseo del Mineral Avenue at the city’s main entrance in an area known for its commercial and business activity. The hotel will be a four story, new-build hotel with 95 guestrooms, and is expected to open in mid-2019.
The avid hotel Fresnillo will offer brand’s signature hallmarks, such as:
- A modern exterior hotel design including an open and airy retail-like entry, a canopy and a stairwell.
- Open public, work and communal spaces designed to allow guests to relax, work, connect or eat.
- Guestrooms including sound reducing features to aid sleep, a dedicated workspace and open storage. The guest bathroom experience will re-energize guests with a fresh and bright design.
- A complimentary grab-and-go breakfast and marketplace options made for guests on the move.
The hotel will be equipped with IHG Connect Wi-Fi, and the ability for loyalty members to be automatically connected for all future visits. The property will also leverage IHG’s cloud-based next generation reservation system.