IHG has signed a management agreement to develop a 170-room Holiday Inn set to open in 2023 at the upcoming Dubai Deira Islands, furthering the company's plans to boost its midscale portfolio in the Middle East.
"As the Middle East continues to develop as a business hub and tourist destination, we are committed to accelerating our growth and diversify our offering," said Pascal Gauvin, managing director, India, Middle East and Africa, IHG. "This is the sixth signing for our midscale portfolio in the Middle East this year and we are very pleased with the strong progress we are making in this segment."
In April, IHG signed franchise agreements with real estate development firm SRG Holding to convert two SRG-owned developments into the Staybridge Suites Dubai Financial Centre and Staybridge Suites Dubai Internet City.
Comprising four man-made islands, the in-development Dubai Deira Islands will be a mixed-use waterfront development featuring almost six million square feet of retail space, 3,000 apartments, hotel rooms, a mall, night souk, a large amphitheater and a marina. Public space at the hotel will include a business center, three meeting rooms (432 square meters in total), two restaurants, as well as a gymnasium and outdoor pool.