Hoshino Resorts plans millennial-focused hotel for Nagano

BEB5 Karuizawa will have 73 guestrooms including 40 Yagura rooms. Photo credit: Hoshino Resorts

Japanese hotel-management company Hoshino Resorts is set to open the Hoshino Resorts BEB5 Karuizawa in Karuizawa, Nagano Prefecture, on February 5.

The hotel was developed by CEO Yoshiharu Hoshino to have a "laid-back" environment that will appeal to millennial travelers.
“Travel is full of discovery and surprise, and it’s only during one’s younger years that they can fully experience the suspense of a new adventure,” said Hoshino in a statement. “Recognizing this, Hoshino Resorts wants people in their 20s to enjoy travel more and aims to support this generation’s future adventures with Hoshino Resorts BEB5 Karuizawa.” 
BEB5 Karuizawa will have 73 guestrooms, including 40 Yagura rooms (213 square feet each, suitable for up to three guests) and 32 twin rooms (213 square feet) and universal rooms (319 square feet), each suitable for up to two guests.

The hotel is approximately an hour from Tokyo by bullet train as is nearby sister property, Hoshinoya Karuizawa. 
Karuizawa has a historic significance for the Hoshino Resorts brand, which was founded in that area in 1904 and still maintains its headquarters there. The BEB5 Karuizawa is the group’s 38th hotel.


Like this story? Subscribe to IHIF!

The hospitality industry turns to IHIF International Hotel Investment News as the must-read source for investment and development coverage worldwide. Sign up today to get inside the deal with the latest transactions, openings, financing, and more delivered to your inbox and read on the go.

Suggested Articles

Accor said that it could see room to grow in Europe, commenting that it would “never be number one” in North America and China.

Radisson Hotel Group has signed the Radisson Riyadh Airport in the Kingdom of Saudi Arabia.

With hospitality innovators continuing to redefine what hotels can be, here are a few things to look for on the horizon.