W Hotels debuted the first W Sound Suite at the W Bali – Seminyak. Designed by New York-based Josh Held Design, W Sound Suite is a private recording studio and writing room available to both professional musicians and hotel guests.
W Sound Suite is the idea of Chicago-based producer DJ White Shadow, W’s North American music director. The DJ affixed the large soundproof studio with sound equipment and helped determine its layout. The studio has locally sourced wooden furniture, hand-carved wooden blocks and handwoven rugs. Other touches include an oversized print of a 1980s boombox by artist Lyle Owerko and a photography print spanning the entire room. There is also a private vocal booth overlooking the hotel’s tropical garden.
Coca-Cola also contributed to the development of the studio, which has subtle touches of red, a chandelier made from melted Coke bottles and oversized wall text featuring lyrics from the 1970s “I’d like to teach the world to sing…” advertisement.
W Hotels plans to unveil additional studios in W Hollywood, W Barcelona and W Seattle.