Lodging Econometrics: IHG takes Asia pipeline lead

Holiday Inn Express Shanghai Jinqiao Central

In a recent story citing Lodging Econometrics, we noted that InterContinental Hotels Group had the largest pipeline in China of any global franchise company, with 215 hotels and 61,227 rooms—triple the numbers from late 2012.  

Now, according to Lodging Econometrics, IHG is the kind of all Asia.

Its latest report says that IHG  has the largest brand presence by both project and room count in the pipeline for countries outside of China. Currently, IHG has 122 hotels with 27,943 rooms planned for Asia. 

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

IHG’s top two brands in the region are Holiday Inn with 48 hotels (11,742 rooms) and Holiday Inn Express with 40 hotels (8,753 rooms). These two brands represent 72 percent of all IHG pipeline projects in the region.

Looking to boost its appeal for local owners, IHG recently launched a new franchise model for its Holiday Inn Express brand in China called Franchise Plus. The new model, the company claims, was specifically tailored for the Chinese market and "provides owners with all of the benefits of operating a franchise model, but with additional benefits and features from IHG’s managed model."

The Others

Marriott International is right behind IHG with 108 hotels (25,301 rooms) in the region, led by its select-service Courtyard brand with 28 hotels (6,234 rooms) planned. Starwood Hotels & Resorts is in third place with 92 hotels (19,966 rooms), led by its Sheraton brand (23 hotels, 5,285 rooms).

Suggested Articles

During the “Best Practices in Cleaning” panel, insiders shared how hoteliers can keep guests and employees safe.

Keynote speaker John Picard offers the hospitality and technology industries a new way forward out of the chaos.

The top five markets account for 15 percent of the rooms in the total U.S. pipeline.