Manchester's Hotel Football may become a brand

The Hotel Football, a 133-guestroom soccer-themed property that opened last year next to the Manchester United home stadium, may become the first hotel a chainfollowing in the footsteps of Real Madrid star Cristiano Ronaldo, who is already developing four hotels across Europe and the U.S. 

Singapore billionaire Peter Lim and former Manchester United players Gary Neville and Ryan Giggs are reportedly planning to open as many as 25 soccer-themed hotels across Asia and Europe over the next decade. Lim, who also owns Valencia football club, is negotiating with potential business partners about an expansion of the Football hotel and cafe brand, which has been backed by Neville and Giggs. 

Lim’s Singapore-based real estate company Rowsley paid nearly £30 million last year for a 75-percent stake in Hotel Football. “We’ve been approached quite a lot by partners to expand,” he said of the growth plans. “Knowing there’s quite a lot of excitement in the market, we’re filtering down to the best opportunities that support our brand and product.”

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The Cafe Football chain plans to open in Singapore in the first quarter of next year, adding to two existing UK outlets. And as for the hotels? “We’re looking at 5,000 rooms in the next 10 years,” Neville said. If each hotel has about 200 rooms, that would bring the total under the brand’s umbrella to 25 properties, likely in cities with a strong sports scene. Potential destinations could include India, China, Malaysia, Singapore, Thailand and Indonesia. “We’re looking for investors who can bring other resources, whether that’s land or property,” Tan Wee Tuck, chief financial officer at Rowsley, said.

Suggested Articles

The hospitality procurement services provider has been making sure hotels have everything they need to maintain guest and employee safety.  

Champions For Better Business assists hotels with the logistics of removing furniture, fixtures and equipment as part of a renovation or conversion.

After launching in North Carolina, the brand will expand into Virginia, Tennessee, South Carolina and Texas.