Margaritaville, Karisma partner on new resort brand

The Margaritaville Island Reserve Riviera Cancun by Karisma, the first inclusive Margaritaville resort, will debut by year's end. Photo credit: Margaritaville/Karisma

The Margaritaville hotel brand and luxury hotel collection Karisma Hotels & Resorts are launching the Margaritaville Island Reserve by Karisma brand, which the companies are calling "an inclusive resort experience."  

The new brand will comprise upscale resorts built in beachfront destinations throughout Mexico and the Caribbean. 
Margaritaville Island Reserve by Karisma will be Margaritaville’s first collection of inclusive luxury resorts. The companies indicated the resort concept would combine Karisma’s food and beverage programming with Margaritaville’s laid-back vibe and "iconic design elements."

The debut inclusive resort, Margaritaville Island Reserve Riviera Cancun by Karisma, will open by year's end and is expected to be the first of several.

Additional confirmed locations include Mexico’s Riviera Maya, Jamaica and Cap Cana in the Dominican Republic, among other destinations in Latin America and the Caribbean.

Margaritaville's hospitality portfolio currently includes 18 locations and 24 additional projects in the pipeline with nearly half under construction, two gaming properties and more than 60 food and beverage venues.