Marriott's first triple-branded hotel is on the way

(Nashville Marriott Triple Brand)

Marriott International began development on what will eventually open as its first-ever triple-branded hotel. Located in Nashville’s SoBro neighborhood, the 470-room, $137-million hotel is expected to open mid-year 2018.

The 21-story building is being developed by Atlanta-based North Point Hospitality. It will consist of an 209-room AC Hotels by Marriott, a 125-room SpringHill Suites by Marriott and a 136-room Residence Inn by Marriott. The SpringHill and Residence Inn hotels will be located in the same wing of the property, though the behind-the-scenes operations of all three hotels will be consolidated to reduce operating expenses.

"Marriott continues to grow its multibrand portfolio, as these projects offer a myriad of benefits to both our development partners and our guests. Developers can target multiple consumer segments while benefitting from significant construction and cost synergies. Hotel guests are offered a wider range of options to serve all of their travel needs," said Tony Capuano, EVP and global chief development officer at Marriott International.

Multibranded hotels are taking off both within the U.S. and abroad. Specifically at Marriott, the company has 52 dual-branded hotels opened as of June 2016, with an additional 84 approved and 32 under construction. The company’s combined Courtyard and Residence Inn property in New York’s Times Square is found in a 68-story tower and is the tallest hotel in North America.

California and Texas each have four dual-branded Marriott hotels, though California has 10 dual-branded properties under construction or approved.

"It is no secret that Nashville is in need of additional hotels room," said Butch Spyridon, president and CEO of the Nashville Convention & Visitors Corp. "This project couldn't come at a more perfect time with a great location and a great mix of price points and uniquely different offerings. We appreciate how Marriott is meeting the needs of our visitors, whether they are convention, leisure or business travelers."