Marriott to bring W brand to Brazil

W São Paulo. Photo credit: Marriott International

W Hotels Worldwide, part of Marriott International, has signed the brand’s first hotel in Brazil. The W São Paulo is slated to open in 2021, joining other properties in Latin America, including the W Panama (opened in February) and W Costa Rica (opening later this year). 

Owned by HBR Realty, W São Paulo will be Marriott International’s first luxury hotel in the country.

“Brazil is beautiful in every way, from the diversity in design and architecture to the endless varieties of dishes to the people themselves. Everyone wants to be a part of the action and W is no exception,” said Anthony Ingham, global brand leader, W Hotels Worldwide, in a statement. “São Paulo specifically is a city of opposites–nature vs. technology, old vs. new. The city, like W, embraces its idiosyncrasies and welcomes the world to its doorstep. As our first property in the country, W São Paulo will be unlike any other hotel in Brazil, combining bold W design and the brand’s dynamic lifestyle with a Brazilian twist that adopts São Paulo’s unique allure.”

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Designed by Nini Andrade Silva and the W brand’s design team, W São Paulo will have 179 guestrooms, including two Wow Suites and one Extreme Wow Suite (the brand’s take on a presidential suite), as well as two restaurants, including rooftop dining with views of the city and a signature Living Room (lobby) bar. Event facilities will include approximately 1,500 square meters of meeting space. The ground-floor level has gardens and paths while the rooftop has an infinity-edge pool.

Situated in the Vila Olímpia business district, the property will be two blocks from JK Iguatemi, one of the city’s upscale shopping areas, and approximately five kilometers from the Congonhas Airport and 25 kilometers from Guarulhos International Airport.

“HBR Realty, in association with Helbor and Toledo Ferrari, is very proud to collaborate with Marriott International in bringing Brazil’s first W hotel to the vibrant metropolis of São Paulo,” said Andre Agostinho, director, HBR Realty S.A.

Laurent de Kousemaeker, CDO, Caribbean & Latin America Region, Marriott International. “The expansion of Marriott International with this luxury hotel demonstrates our commitment to this important country, where we now operate 15 hotels.”

The opening of W São Paulo will mark the seventh W hotel in the Caribbean and Latin America region alongside W Santiago, W Mexico City, W Costa Rica, W Panama, W Colombia and W Punta de Mita.

Suggested Articles

Demand came in 67,000 rooms lower during the week ended July 4 than the previous week, according to Jan Freitag, STR’s SVP of lodging insights.

The In-Seat Contactless Platform is meant to give guests touch-free control over food and beverage at hotel restaurants.

As the economy slowly begins to right itself, hotels can look toward an unexpected way to save on operating costs: their trash.