W Hotels Worldwide is planning to open the W Melbourne in 2020. Developed in partnership with Daisho Development Melbourne and Cbus Property, W Melbourne will be part of the $1-billion mixed-use luxury development Collins Arch on Collins Street.
This will be the brand's second Australian hotel, following the W Brisbane, which is scheduled to open its doors in 2018.
The 294-guestroom property will be designed by New York-based SHoP Architects, global design practice Woods Bagot and interior design specialists Hachem.
“We’re extremely excited to be working with Daisho Development Melbourne Pty Ltd. and Cbus Property to bring a second W Hotel to Australia,” Rajeev Menon, COO Asia Pacific (excluding Greater China) at Marriott International, said in a statement. “Melbourne is one of Australia’s most beloved cultural hubs with a strong global tourism industry, making it the perfect setting for this innovative lifestyle brand.”
Collins Arch is a mixed-use development that includes two towers for office, retail and commercial space, linked at the top by a residential bridge. Guests can access W Melbourne from multiple entry points across William Street, Market Street and Collins Street, with the Living Room (otherwise known as a lobby) and port cochère located on Flinders Lane.
Marriott's W brand has 50 hotels in its portfolio, including the recently opened W Las Vegas, W Goa and W Punta de Mita, as well as the soon-to-open W Panama, W Shanghai and W Tel Aviv. W Hotels is on track to have 75 hotels by 2020.