MatchLine Design Group designs Texas-inspired Embassy Suites Amarillo

The property developed by NewcrestImage will open in Texas in 2017. Its design concept was inspired by the Texas sunset.

Embassy Suites Amarillo is scheduled to open in the largest city in the Texas panhandle in May 2017. Developed by NewcrestImage, the property’s design concept was inspired by the Texas sunset, so that topaz, amber, violet, copper, thistle and gold will be juxtaposed against natural materials that will be evocative of the surrounding landscape.

Dallas-based interior design firm MatchLine Design Group was hired to outfit the guestrooms and all public areas.

Warm woods will be used to define accent walls, and stone textures will be found throughout the hotel. The spa will have an accent wall, clad in porcelain, emulating natural mineral layers.


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The six-story hotel will have 226 guestrooms. Key elements will include casegoods with multiple cerused wood finishes, and flooring made of a luxury vinyl tile with a roughly hewn texture to emulate real wood. There will also be a headboard accent wall, complete with a custom wallcovering of a topographic map of the nearby Palo Duro Canyon.

Greenery will be included in public areas, with the living wall, made from a mix of grasses and other types of plants. A laser-cut MDF panel will visually divide the space, keeping an open feel with an organic shape that will be repeated throughout the property.

A private dining room will have light fixtures with hand-blown globe pendants made of seeded and clear glass, juxtaposed against a gold ceiling feature. Over the bar will be a wood trellis that will bring the height of the ceiling down. Pendants with a polished bronze finish will be suspended through the slats to offer intimate lighting. Other amenities will include a convention center and outdoor courtyard.

All public spaces, including the spa, conference center, bar, restaurant, private dining space and outdoor courtyard, were also designed by MatchLine Design Group.

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