Spain’s Meliá Hotels International has signed a deal to open the Meliá Bangkok, the group’s first property in Bangkok and second overall in Thailand.
The 315-room Meliá Bangkok forms part of Meliá’s strategic focus on international growth–one that has made Meliá the first Spanish hotel group to open hotels in markets like China, the U.S. and the UAE.
The new agreement with Asset World (TCCAW)—a member of TCC Group, one of the largest business conglomerates in Thailand—provides a significant boost to Meliá’s growth and expansion in Asia. Meliá Bangkok, located in the Sukhumvit district, is another milestone in Meliá’s long-term partnership with TCC Group. This hotel is the third in the partnership and will be managed under the Meliá Hotels & Resorts brand.
“It gives us [Meliá] great confidence to partner with Asset World to launch the Meliá brand in a thriving destination such as Bangkok,” Bernardo Cabot Estarellas, SVP Asia Pacific of Meliá Hotels International, said in a statement. “Our growth strategy must be accompanied with major local partners who share our vision, philosophy and culture–even moreso when we’re entering the second-most visited country in Southeast Asia.”
Meliá Hotels & Resorts has 126 properties worldwide and has been operating in Asia for more than 30 years. The group expects double its portfolio of new hotels in Asia by 2020. At present there are 13 hotels open and another 21 hotels in the pipeline. Meliá Bangkok brings the total number of properties in the region to 35. Over the summer, the company opened the Meliá Yangon, developed by Vietnam-based real estate company Hoang Anh Gia Lai Myanmar. Last winter, It announced plans to open a hotel under the Innside by Meliá brand in Bandung, Indonesia, in 2017. The hotel will be part of The MAJ Collections Hotel & Residences developed by The MAJ, a property arm of Ancora Group.