MGM Resorts, Sydell Group partner to rebrand Las Vegas' Monte Carlo

Park MGM

MGM Resorts International and the New York-based Sydell Group are partnering to reimagine and rebrand Monte Carlo Resort and Casino. The approximately $450-million transformation, which will touch every element of the property, will include two distinct hotel experiences: a Las Vegas version of Sydell's NoMad Hotel, and the launch of a new luxury hotel named Park MGM.

In addition to fully redesigned and renovated hotel guestrooms, each hotel will have new food & beverage experiences unique to the Las Vegas market, including the NoMad restaurant by Chef Daniel Humm and restaurateur Will Guidara; and Eataly's Italian marketplace with cafes, to-go counters and full-service restaurants interspersed with products from sustainable Italian and local producers.

Sydell Group, a partnership between investor Ron Burkle and founder Andrew Zobler, is the creator and operator of lifestyle hotels across the country, including The NoMad in New York, The Line in Los Angeles and Freehand in Miami and Chicago. Sydell will collaborate with MGM Resorts on the property-wide transformation of all public and guest spaces, including the food & beverage offerings, of both hotels.

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"We are thrilled to partner with Sydell Group as we enter the final phase of transforming the neighborhood that we believe represents Las Vegas' true entertainment epicenter," said Bill Hornbuckle, president of MGM Resorts International. "Coupling MGM's rich legacy of hospitality and entertainment with Sydell Group's expertise in creating hotels that cultivate a strong sense of place will result in a destination that both celebrates the history of Las Vegas and ushers in a new era."

"The collaboration between MGM Resorts and Sydell felt very natural for both NoMad in Las Vegas and Park MGM.  MGM is the preeminent operator of casino resorts and has extensive expertise leveraging unique guest experiences across properties with great scale," said Andrew Zobler, founder and CEO of Sydell Group. "Sydell Group has a growing collection of brands focused on authentic offerings, a residential feel and the ability to connect with like-minded collaborators at the forefront of design and food & beverage. Together, we have been able to meld these approaches into a property that will have real soul."

Park MGM

The Park MGM

Park MGM is a new concept by MGM and Sydell, conceived to target a younger, well-traveled demographic seeking unique experiences and innovative design. Park MGM is designed to appeal to this growing audience's desire to be more social, connected and culturally aware.

The design of Park MGM, an approximately 2,700-room luxury resort, will build upon the property's history, incorporating its European design influences while retaining  a powerful connection to The Park just next door. Park MGM's design will reflect a residential feel signature to Sydell Group hospitality experiences, but not yet introduced in Las Vegas. Working with British designer Martin Brudnizki, Sydell Group and MGM will renovate the resort's public areas. Park MGM's food & beverage program, featuring a full-scale Eataly marketplace, will bring new talents to Las Vegas with concepts custom tailored for the resort.

The NoMad Las Vegas

The NoMad Las Vegas will have 292 guestrooms and suites; a dedicated drop-off, lobby and swimming pool; as well as NoMad gaming, eating and drinking experiences. Sydell Group will once again team up with Chef Daniel Humm and restaurateur Will Guidara, the creative and culinary forces behind The NoMad restaurant in New York and Eleven Madison Park. The NoMad Las Vegas design will be a collaboration between Sydell Group and legendary French designer Jacques Garcia, who previously worked on Parisian hotels such as Royal Monceau and Hôtel Costes.

The partners anticipate spending the coming months in design and development around the resort's transformation and will share further details as they become available. Construction at Park MGM and The NoMad Las Vegas is expected to commence in late 2016 and conclude in late 2018.

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