The Motor City starts to rev it up

A king guestroom at the 126-room Hyatt Place Detroit/Novi, which opened last August.

WHAT’S GOING ON

A king guestroom at the 126-room Hyatt Place Detroit/Novi, which opened last August.

A king guestroom at the 126-room Hyatt Place Detroit/Novi, which opened last August.

Perhaps no city in the U.S. has had a rougher go of it than Detroit. The recession enervated the city; then the auto industry’s demise nearly crippled it. But a new mayor and an influx of young people are giving cause for hope and a glimmer of new development. There are already signs of a hotel revival in and around Detroit. Last August, Hyatt Hotels Corp. and Packard Hospitality Group opened the 126-room Hyatt Place Detroit/Novi. Also last year, in July, Detroit saw the reincarnation of the Pontchartrain Hotel, this time in the form of the Crowne Plaza Detroit Downtown Convention Center, a 25-story, 367-room hotel. In total, according to Lodging Econometrics, as of Q2 2014, Detroit has a total of 362 hotels/42,458 rooms.

WHAT’S NEXT

The outlook for the city is even brighter, with a slew of interesting projects on the horizon—particularly in the city proper. This includes the 136-room Aloft Detroit, a redevelopment of the historic David Whitney Building, slated to open in December. Farther out, last January, a group of investors reportedly acquired a piece of land near downtown’s Grand Circus Park to build a 118-room boutique hotel, which would be part of Commune Hotels’ Joie de Vivre brand. Meanwhile, in July, word spread of Chicago-based Aparium Hotel Group’s intentions to redevelop a former Detroit Fire Department headquarters building at 250 W. Larned into a 100-room boutique hotel. The hotel, currently billed as The Foundation, is expected to open in Q1 2016.

PIPELINE SNAPSHOT

* Holiday Inn Express & Suites (Monroe; 85 rooms; 2015)

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


* Hampton Inn & Suites (Troy; 102 rooms; 2015)

* Courtyard by Marriott (Farmington Hills; 106 rooms; 2016)

* TownePlace Suites (Troy; 90 rooms; 2016)

* Hampton Inn (Dearborn; 96 rooms; 2017 or beyond)