My Place begins development on third Utah hotel

This is the fourth My Place Hotel developed and owned by principal engineer and Utah native Craig Larsen.

My Place Hotels of America began development on Utah’s third My Place Hotel, located in the city of St. George. The city’s community members celebrated the development alongside My Place executives, owners, and operators at 1670 South Street, where construction has commenced on the four-story, 63-unit hotel. Located at the convergence of three geological regions: the Mojave Desert, Colorado Plateau and the Great Basin, St. George’s newest hotel will serve the area’s many visitors with easy access to surrounding state parks in addition to dining and retail options nearby.

My Place Hotel-St. George, Utah is independently operated by Hotel Barons Management and owned by Hotel Barons STG. It is the fourth My Place Hotel developed and owned by principal engineer Craig Larsen, a Utah native who frequents St. George with his family. Having exclusively owned My Place Hotels, Larsen opened one hotel per year since opening his first in Rock Springs, Wyo., in March 2015. 

“We are thrilled to be a part of this great community,” Larsen said in a statement. “Delivering a special kind of hospitality that makes guests feel at home the moment they walk through the door is invaluable. Having family of our own, we have personally experienced the need for a quality night sleep, with home-like amenities and conveniences all at a fair price. We all look forward to providing St. George’s travelers with the level of comfort, quality, and value that My Place has standardized.”

Virtual Roundtable

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Terry Kline, My Place EVP of Franchise Development, said My Place is confident the St. George location will fill the underserved niche in the Southern Utah market. “We are extremely pleased to continue our franchise partnership with Craig and his team at Hotel Barons as construction commences on their fourth My Place Hotel. They’re a fast-moving team with expertise in all facets of hotel development and operation, making them an exciting hospitality group to watch for many years to come,” Kline said in a statement.

All My Place Hotels offer modern amenities at an affordable price including nightly, weekly and monthly rate options. Each extended-stay guestroom includes a My Kitchen, complete with a two-burner cooktop, a microwave and a full refrigerator. The property is pet friendly, includes on-site laundry facilities, complimentary high-speed internet and a 24-hour My Store, located in the hotel lobby and stocked with supplies for guests’ convenience.

My Place Hotels of America currently has 33 hotels open and operating, with a near-term pipeline of 32 additional hotels and midterm commitments for upwards of 40 more hotels to follow.

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